Innovate UtilityCX
IUCX is a utility customer service learning and professional networking events leader with a worldwide, respected reputation. We build and encourage connections between utility customer service professionals and collaboration with industry partners around the CX. We showcase positive case studies, recognize successful role models and curate innovative approaches to meet and exceed attendee expectations.
Innovate UtilityCX
S2 | Episode 2: The Relationship of Financial Performance and Customer Satisfaction
Julie Lupinacci interviews Dr. Forrest Morgeson to unpack his synthesis of ACSI (American Customer Satisfaction Index) research on the relationship between a utility’s financial performance and CSAT. Together, they discuss strategic implications plus the importance of utilities’ banking a “reservoir of goodwill” or “Love Miles” that they can use to weather the ups and downs of customer journeys, service disruptions and the rising costs needed to meet energy transition goals.